Stop Winging It.
Build a handyman business that runs on systems.
Start with a free Handyman Business Analysis that takes you straight into your Business Growth Analyzer.

Built & exited a ~$6M/year handyman business
Operator track record — not a promised result
TradeworX installs the pricing, sales, estimating, hiring, and operating systems Ben Alexander used to build and exit a roughly $6M handyman business — implemented side by side with you, not handed over as advice.
Start with a free Handyman Business Analysis. Submit the form and we’ll take you straight into your Business Growth Analyzer — your first step before booking a consultation.
The track record
Proof from a real operator, not a promise
These numbers describe Ben Alexander’s career and the work TradeworX has done with owners. They’re a track record, not a typical or guaranteed result for your business.
Handyman business built & exited (Dallas, TX)
U.S. handyman companies worked with
In client handyman work sold each month
Where the TradeworX team operates today
Sound familiar?
Most handyman businesses aren’t broken.
They’re just missing a system.
If any of these hit close to home, you’re in the right place.

- You're underpricing your work and not sure what to charge
- You're quoting jobs at 10pm when you should be done for the day
- Your follow-up is inconsistent, jobs slip through the cracks
- You don't know your actual margins or job costs
- Hiring is a gamble and good techs are hard to keep
- The business doesn't run without you in the middle of everything
You don’t have a lead problem.
You have a system problem. That’s what we fix.
How we work with you
The foundation: build your business the right way
Before you scale, you need the right pricing, the right sales process, the right operations, and real financial clarity. These are the systems we build with you, side by side, until they’re running. Not a binder we hand over and walk away from.
Pricing & Job Costing
Know what to charge, and what you actually made.
- Flat-rate pricing built for real margins
- Labor and material cost capture
- Per-job profitability tracking
Sales Process
A repeatable process that closes, whether you or your techs.
- Discovery and on-site evaluation scripts
- Objection handling that works
- Close-rate tracking and review
SOPs & Operations
Run smooth. Scale without falling apart.
- Documented job and dispatch workflows
- Scheduling that holds up under volume
- Customer communication systems
Hiring & Onboarding
Stop gambling on who you hire.
- Job postings and interview process
- Compensation structures for techs
- Onboarding frameworks that stick
Team Structure
Build a team that runs without you in every call.
- Clear roles and responsibilities
- Management and leadership structure
- Weekly accountability rhythms
Financial Clarity
Know your numbers. Run with confidence.
- Clean books and job costing
- Gross-margin tracking
- Targets and KPIs you actually watch
Not just advice. Built into your business.
We implement these systems alongside you (with our team, accountability, and real support) until they’re working. Every system was built and proven inside a real ~$6M/year handyman business.
How we sell with you
The Hybrid Estimating System
Most handyman businesses don’t have a pricing problem. They have a presentation problem: the quote goes cold in an inbox instead of getting sold in the home.
Emailing quotes
The slow way to lose jobs
- The quote goes out by email, and gets ignored
- The homeowner shops three other companies
- Your tech has no way to close on-site
- You're writing estimates at midnight
- Close rate stays stuck below 40%
With the Hybrid System
Sold in the home, on-site
- A virtual estimator joins your tech by video, in real time
- The estimate is built and presented on-site
- Professional pricing delivered while the homeowner is still there
- Objections handled by a trained sales pro
- Follow-up handled automatically, nothing falls through

The 4-step process, on every call
Gather the scope
Your technician walks the job with the homeowner, identifying every piece of work needed. Nothing is missed, nothing is left vague.
Step away to build
The tech connects with a virtual estimator to build an accurate, professional estimate using your pricing system.
Present live
Back in front of the homeowner, the estimate is walked through line by line. No guessing, no waiting.
Close or follow up
The decision happens while you're on-site. For the jobs that don't, a proven follow-up sequence keeps the conversation alive.
The operator behind the systems
These systems came from a real business. Not a classroom.
Ben Alexander built and exited a roughly $6M/year handyman business in Dallas, Texas. Every pricing sheet, sales script, estimating workflow, and hiring system TradeworX installs was built there first, under real pressure, with real crews and real customers.
You’re not getting theory from someone who read about the trades. You’re getting the exact systems from an operator who ran the business, hit the ceilings, and worked out what actually holds up in the field.
“Before you scale, you build the business the right way. That’s what we do, together, until it’s running.”
Inside the real business every TradeworX system was built from.
Real results from real handyman owners
Owners at every stage (solo operators, growing teams, and scaling operations) who put the TradeworX system to work.
“Ben and his team are fantastic. Ben does a great job evaluating areas for improvement but also offering real-world solutions based on his experience scaling a handyman business.”
Edmundo Torquemada
Verified Google review
“Ben and Michael are great. They help build a repeatable and scalable system that allows you to grow your business the right way. Highly recommend taking the jump!”
Barry Williams
Verified Google review
“This company has really come in and put us on the right path for success. They are extremely knowledgeable and took the time to dive into our processes to help fine-tune them.”
Richard Tooley
Verified Google review
“I'd been following Ben for a while before I started working with him and his team. It was an easy decision when you see the track record he has.”
David Wallace
Verified Google review
“Some of the best people and advice you can come across. We have noticed a drastic change from starting out with Ben until now!”
Alexander Kelley
Verified Google review
Straight from Google: unedited



What happens next
From form to plan in three steps
A clear, low-pressure path. Your free analysis comes first. The consultation comes after.
- Step 1
Submit your details
Tell us about your business and whether it's a fit: contact info plus two quick qualifying questions. Takes about a minute.
- Step 2
Complete your Business Growth Analyzer
You're taken straight into a short diagnostic built around your numbers. See where you're strong, where profit is leaking, and what to fix first.
- Step 3
Book your consultation
Once your analysis is complete, schedule a call to walk through your plan, and whether TradeworX is the right fit to build it with you.
Business Growth Analyzer
Your business snapshot
Know your next best move
Prioritized fixes ranked by the biggest upside for your business.
Heads up: completing the Business Growth Analyzer is required before you can schedule a consultation. It’s how we make the call time actually useful.
Straight answers
Questions owners ask us first
Who is TradeworX for?
Handyman business owners who want to build real systems, from solo operators to multi-truck operations. This isn't a consumer handyman service. It's for the person running the business who's ready to stop winging it.
What happens after I submit the form?
You're taken straight to your free Business Growth Analysis, a short diagnostic built around your numbers. Once you've completed it, you can book a consultation to walk through your plan.
Why does the analysis come before a consultation?
So the call is actually useful. The analyzer shows where your business is strong and where profit is leaking, which means we spend the call on your plan instead of gathering the basics.
Is there a budget threshold to work together?
Yes. TradeworX is built for owners able to invest at least $500/month in growing their business, and willing to follow a structured system. If that's not where you are yet, the free analysis is still yours to keep.
Do you work with businesses outside the U.S.?
TradeworX works with U.S.-based handyman businesses.
Do you guarantee results?
No. We don't promise revenue, leads, or income. What we do is implement proven systems alongside you, step by step. The figures on this page are Ben's and TradeworX's track record, not a typical or guaranteed outcome.
Your first step
Get your free Handyman Business Analysis
One short form. You’ll go straight into your Business Growth Analyzer, then you can book a consultation. This is hands-on implementation beside you, not abstract advice.
- Free: no cost, no obligation
- Private: your details go straight to Ben's team
- Built for handyman business owners, not consumers
- Takes about a minute to start
